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Discover how it feels to step into the full power of your Authentic Self aligned with your spiritual purpose, in genuine service to our world.
Are you living your life aligned with your soul’s true purpose?
Or do you feel that, in spite of your best efforts, the unconscious parts of your personality are all too often in the driver’s seat?
IMAGINE for a moment that you could learn how you could illuminate the unconscious parts of your personality with the timeless truth and the wisdom of your soul...
How would your life be different if you could learn to consciously and consistently transform your fear, doubt and anger into the authentic presence of love, understanding and compassion?
As the great spiritual teachers throughout the ages have said “It is a simple choice between fear and love.”
A beautiful truth but the real question is... HOW?
How do you consciously choose Love instead of Fear, amidst the pressures of real life, when these unconscious reactions and habits are so deeply ingrained both individually and collectively?
Experience a New Soulful Power
The old ways of expressing power – external power – based on fear and the need to control and manipulate simply no longer work. As we’ve witnessed for far too long, the pursuit of this type of power only leads to conflict and suffering.
But from the ashes of this obsolete and dysfunctional power something new is emerging.
It’s a power born of expanded perception, transformative wisdom, truth and your spiritual nature.
It’s the evolutionary emergence of what we call authentic power.
This new power – authentic power – is expressed through your soul’s natural qualities of humbleness, clarity, forgiveness, and love.
It accompanies our new multi-sensory awareness that goes far beyond the limitations of the five senses into the domain of the non-physical, but very real, truths of spirit.
Imagine being mentored by the world’s leading experts in Authentic Power, Gary Zukav and Linda Francis as they show you step-by-step how to unleash your true potential while cultivating conscious, fulfilling relationships in all areas of your life.
Step into Your Authentic Power
The pioneering voices of this emerging power, renowned spiritual teachers and new york times bestselling authors gary zukav and linda francis, have made it their life’s mission to show us how to create authentic power and to bring harmony, cooperation, sharing, and reverence for life to our lives and our planet.
Their groundbreaking groundbreaking online training, Authentic Power, shows you how to do just that.
It charts the course toward genuine clarity, humbleness, forgiveness and love. It shows you the roles of intuition and choice and how to use them skillfully.
It illuminates the importance of your emotions and the priceless information they offer you. Plus, much more...
It transforms your life, moment by moment, into opportunities to use your everyday experience to create authentic power, and to challenge every part of yourself that is fearful and destructive so that you can cultivate every part of you that is loving and constructive.
The Authentic Power training shows you step by step how to choose LOVE – to create authentic power in your life – no matter what.
EVOLUTION. CHOICE. LOVE. AUTHENTIC POWER
These are all now inseparable. Conscious creation and conscious co-creation now go hand in hand.
Giving the gifts that you were born to give – the gifts that your soul wants to give – and the evolution of humanity are now part of the same unfolding story.
Our new story requires new awareness, new training, new goals, and new power.
This groundbreaking live 7-week course is your guided journey through this new landscape. It’s about changing yourself in order to change the world.
We are now at the threshold of creating the most meaningful life that any generation has ever experienced. The world now pivots on a point, and that point is in you.
If you’re ready to step forth into your Authentic Power, we invite you to register now and reserve your space for this life-transforming training.
What Other Thought Leaders Say About Authentic Power
“Gary’s words, I believe, are a gift. One of the most thought provoking men I know. Really fantastic...”
– Oprah Winfrey
“...will take you beyond the boundaries of your own conditioning to true spiritual freedom.”
– Deepak Chopra
“Gary Zukav continues to illuminate the intricate path of our soul’s evolutionary journey...a great teacher to help us understand the true bonding and connections our souls must make on this journey.”
– Brian Weiss, M.D., author of Many Lives, Many Masters
"Gary Zukav and Linda Francis have achieved a remarkable breakthrough in a vital teaching for the emerging humanity. They each masterfully provide training in accessing and demonstrating authentic power in the masculine and the feminine as individuals, and then how this soul-based power can best be expressed through Spiritual Partnership as co-equal cocreators. The deep partnership of the feminine and the masculine is one of the most necessary capacities for men, women and couples in the 21st century. It is also wonderful to welcome them both into The Shift Network family of pioneering souls. I look forward to supporting and being with them on their course, whenever they would like."
– Barbara Marx Hubbard
A Personal Message from Gary and Linda
Dear Spiritual Partners,
We would be deeply honored to have you join us for our very special online course about how you can develop Authentic Power.
Almost 20 years ago, we began developing programs to help live event attendees create authentic power and spiritual partnerships. Our greatest joys have come from being with small groups of people who are transforming their lives by creating authentic power and discovering the richness of their lives in spiritual partnerships.
Recently, we decided to shift our focus to support people globally in creating authentic power and spiritual partnerships through the use of cutting-edge digital tools and online communities.
We have combined the power of live interactive sessions – where you can get your direct specific questions answered in real time by us – with an amazing state-of-the-art online course to most effectively help you learn about and create authentic power and spiritual partnerships in your life.
We hope you can join us for this landmark training as we’re sure you’ll benefit from the most engaging and entertaining support we’ve been able to co-create so far.
We look forward to meeting and working with you in this transformational program.
What You’ll Discover in These 7 Weeks
This live interactive course will set you on the path to authentic power. If you jump in with both feet, you will be on an adventure of a lifetime.
The seven modules, individually and together, show you how to create authentic power – how to choose love – no matter what is happening inside you (such as anger, jealousy, or despair) and no matter what is going on around you (such as losing your job, an illness or an accident).
Each weekly, LIVE training session and weekly video will build harmoniously upon the next, so that you’ll develop a complete, holistic understanding of the practices, tools and principles you’ll need to sustain your authentic power in “real life.”
Get ready for a journey through a new landscape that’s about changing yourself in order to change the world!
Classes are on Wednesdays at 5:00 pm US Pacific / 8:00 pm Eastern, September 25 – November 6
Week 1: (Sept. 25)
Preparing for Your Journey to Authentic Power
Have you ever been driving to an important meeting and you’re late? Traffic is stuck or someone cuts in front of you? You suddenly feel angry. Your jaw is tense, your breathing stops, and you shout at the other driver.
This Course is about what to do in moments like this. Moments when you are frustrated and you can’t get what you want.
In Week 1, you’ll discover:
- What authentic power specifically means for your life and how you can begin to cultivate it on a daily basis
- How to move beyond the control of everyday experiences – times when you suddenly get angry, withdraw emotionally or feel inferior/superior to someone
- The key to moving from being a victim in your life to being a creator, and from being an experiencer of your life to being an experimenter
Week 2: (Oct. 2)
Moving from External Power to Authentic Power
Can you imagine what it’s like to live an authentically powerful life? Not looking to others for validation or to change, but to be the author and the authority in your life, creating with love in every moment?
In this module, you will take the first step in creating authentic power every day. Creating authentic power is consciously and joyfully using everything you do and have to grow spiritually in concrete, specific and life-changing ways. It’s a celebration of who you really are.
In Week 2, you’ll discover:
- Where in your life you’re experiencing external power vs, authentic power – and how to shift to your most authentic life
- How to distinguish within yourself the difference between fear and love – and then choose love
- They keys to developing the characteristics of an Authentically Empowered Personality – and live your life with humbleness, clarity, forgiveness and love
- Tools to begin practicing the art of living abundantly from your heart and aligning your personality with your soul
– Gary Zukav & Linda Francis
Week 3: (Oct. 9)
Deepening Your Emotional Awareness
Becoming aware of your emotions is like riding a river from its source to the ocean. Along the way you run rapids, swirl in eddies, and then glide joyfully into the fullness of love.
Are you ever confused by your emotions? What if you could use them as a way to read the river and flow more effortlessly through your life?
Learning to experience and understand your emotions gives you the information you need to change how you live your life. Emotional awareness tells you when the loving and fearful parts of your personality are active.
In Week 3, you’ll discover:
- The real purpose of emotions in your life (and how to stop what you’re doing and experience what you’re feeling)
- How to practice experiencing your emotions in a new way (be prepared to learn surprising things about yourself from them!)
- How to develop emotional awareness to know exactly what is going on inside of you – in terms of physical sensations in your body – so you can consciously choose your most healthy next step
- How to recognize the fearful parts that will create painful and destructive consequences if you follow them and the loving parts that will create healthy and constructive consequences if you follow them.
-Gary Zukav & Linda Francis
Week 4: (Oct. 16)
Becoming Aware of Your Intentions
Have you ever wondered why your life turns out differently from what you intended? That outer circumstances seem to dictate how you feel and what you do?
What if you could change this and live each moment from your deepest and healthiest intentions?
Appreciating the power of intention is like a journey to the top of a mountain. Once there, you get a clear view of where you are going and how far you have come. This week introduces you to another important part of developing mastery in your life (creating authentic power). Instead of enduring or surviving your life, experiment with your life – choose your intentions before you act or speak.
In Week 4, you’ll discover:
- What intentions are and how you can choose them consciously from love – to create your life anew in every moment
- Why the intention behind your actions determines the consequences of your actions
- Practices to experiment with the intention of creating a life of meaning and purpose
- How the Law of Cause and Effect can play out in your life
- How to find your deepest intention – the one beneath all the other intentions you think you have
-Gary Zukav & Linda Francis
Week 5: (Oct. 23)
Making Responsible Choices
Are you ever confused by the many choices you face each day? Life’s journey delivers you again and again to a fork in the road. What if you could make optimal choices, the choices that your soul truly wants, choices that create authentic power?
This week you will learn about the power of choice and how to use it wisely. When you assume responsibility for your choices, your life becomes full of meaning and you can create relationships of real substance and depth.
Life is full of choices – when you take a new job, move to a new city, get married, or get divorced, your experience changes, but other choices that you hardly think about make changes in your life, too. For example, when you shout, or give thanks, that’s a choice, even if you don’t think about it as such. All of your choices create consequences for you, whether or not you are aware of those choices. That’s why it’s always important to become aware of what you are choosing.
In Week 5, you’ll discover:
- How to become aware of your choices – especially fearful, reactive ones – and choose differently and respond consciously to any situation
- How to choose consciously and constructively at each fork in the road – and transform your life for the better
- A deeper look at the Law of Attraction and the impact or consequences your choices have on yourself and others
- The meaning of responsible choice and how it can lead to a path of health, creativity and fulfillment
- How to cultivate the intention of love to create authentic power
Week 6: (Oct. 30)
Accessing Your Intuition
Have you ever known that something was going to happen before it happened? This is your intuition bursting through your rational thinking. Once you learn to recognize and trust intuition, a whole new world opens up to you to enrich your life.
Imagine if you could consciously access the power of your intuition. Imagine the difference this would make to your day at home, at work, and with your family. Your intuition helps you stay alive and safe. It tells you to check your brakes in time to prevent an accident, or to stop at an intersection before a truck runs through the stop sign. It does many other things as well.
In this week you will learn about the power of your intuition and how to access it for all the many decisions you face. You’ll learn how to ask the right questions at the right time and listen for the answers. Intuition is perception beyond the physical senses. It’s meant to assist you.
In Week 6, you’ll discover:
- How to tap into the power of your intuition and access it for all the many decisions you face
- How to connect directly to nonphysical reality – the intelligence, wisdom and compassion of the Universe – to make choices and decide what to do
- How your intuition serves your survival, creativity and spiritual growth
- Exercises and practices to develop and refine your intuition, so you can benefit from it on a regular basis
Week 7: (Nov. 6)
Living Your Spiritual Partnerships Everyday
Your journey so far has been focused on creating authentic power. This is an interior process, but it’s also the prerequisite for a spiritual partnership. Authentic power and spiritual partnership go together. You could say that they are different facets of a beautiful jewel that reflect the light of the sun.
In this Module you will learn how to practice creating authentic power in the company of others – your partner if you are in a couples relationship, your family members, friends and co-workers. This doesn’t require that they have taken this Course – it’s simply about sharing with them. If they are open, you can practice creating authentic power with them. If they are not, you can still create authentic power without talking about what you are doing. It’s also not necessary for them to say or do anything. Just being with you is enough.
In Week 7, you will discover:
- How to create relationships of substance and depth – the most meaningful, challenging and rewarding relationships possible
- What to do when an interaction with another activates a frightened part of your personality – and how your relationships can support you in challenging those parts
- Exercises that empower you to put into practice daily what you are learning about emotional awareness, responsible choice and intuition
- How spiritual partnerships provide countless opportunities to expand in love, experience grace, and create authentic power
- How to use power struggles in relationships to grow spiritually
- Receiving support from spiritual partners to accelerate your growth in creating authentic power
Authentic Power Bonus Collection
Seven Video Lessons with Gary Zukav and Linda Francis
This course includes 7 Video chapters on the Online Course Platform that correspond to each of the live interactive calls with Gary Zukav and Linda Francis. By viewing the corresponding video chapters prior to the calls, you’ll be prepared for each live call and receive the maximum benefit from it. The modules include:
- Preparing for Your Journey to Authentic Power
- Moving from External Power to Authentic Power
- Deepening Your Emotional Awareness
- Becoming Aware of Your Intentions
- Making Responsible Choices
- Accessing Your Intuition
- Living Your Spiritual Partnerships Everyday
“Using Authentic Power to Co-Create a New Earth”
Audio Training with Eckhart Tolle, Gary Zukav and Linda Francis
Eckhart Tolle is the author of the #1 New York Times bestseller The Power of Now (translated into 33 languages) and the highly acclaimed follow-up A New Earth, which are widely regarded as two of the most influential spiritual books of our time. Like Gary, he’s also a featured guest on Oprah’s Super Soul Sunday.
In this audio session, Gary and Linda will be talking with Eckhart about the power of presence and how it relates to Authentic Power. They will also be exploring what is unfolding on our planet, as more and more people learn about authentic power and begin co-creating a new earth. Join several of the world’s most renowned and brilliant spiritual teachers for this rare and transformative conversation!
“Authentic Power for Conscious Evolutionaries”
Audio Training with Barbara Marx Hubbard and Gary Zukav
We are evolving from a species that pursues power as the ability to manipulate and control – external power – into a species that creates authentic power – the power that comes when we align our personality with our soul. When we align our personality with our soul, we create a life of purpose, fulfillment, and joy. At it’s essence, creating authentic power is simply distinguishing love from fear within yourself, and choosing love no matter what is happening inside you or outside you. In this session, Gary and Barbara discuss the power of love and the importance of authentic power for conscious evolutionaries.
Barbara Marx Hubbard is co-founder and chairperson of the Foundation for Conscious Evolution. An evolutionary educator, speaker and social innovator, she is the author of six books communicating the new worldview of conscious evolution, including the bestselling Birth 2012 and Beyond.
What Authentic Power Graduates are Saying...
“This course has been a catalyst for tremendous positive change in my life and subsequently in the lives of my family, friends and colleagues. I am now sharing what I’ve learned with my 89 year old mother and a friend and as I do so, the lessons plant themselves even more deeply within me. I’m also continuing to communicate by phone with three new spiritual partner friends that I met in the break out groups, which is so helpful and reinforcing. Thank you for this wonderful, life changing course!”
– Mary, Cedarburg, WI
“This course provided the opportunity to have a regular session akin to a "fireside chat" with two of my spiritual icons who are instrumental in helping me understand, seek my full potential and head bravely and gratefully toward authentic power. The weekly lessons provided phenomenal support for my personal journey...I heartily recommend it.
– Mary Ann, Shreveport, LA
“This course has changed my Life. I am no longer trying to pretend that the triggers I feel in my body are not there. To know that I don’t have to change my personality to live in joy is such a relief. I now have the tools to create the life I’m living. I am emotionally aware of everything now and am learning to communicate authentically.”
– Maureen, San Clemente, California
“Authentic Power Course was very Enlightening. I would never have guessed how often I truly reacted from a fearful place. This is very beneficial for people interested in really learning about themselves. Thank You again for all your time and insight.”
– Bronwyn, Ontario, Canada
“This Course is supporting me in learning things about myself that I previously have been unaware of! The readings bring clarity to my process and the guided meditations assist me in absorbing what I am learning. If you truly want to make permanent, constructive changes in yourself... in your life. I highly recommend it.”
– Gail, Capitola, California
“This journey’s been amazing as I’ve finally learned to love myself. I can actually turn around and love somebody outside of me and really actually understand what’s going on between us instead of reacting to old stimulus and old patterns...we can reinvent ourselves; I can reinvent myself as a person and as a couple.”
– Mike, Calgary, Alberta, Canada
“This course is an absolute treasure. I found this course a powerful tool to support me in my spiritual growth. Having the ability to watch the videos of Gary and Linda teaching about creating authentic power and developing spiritual partnerships has helped me become more aware of my behavior. The beauty of this course is I can repeat it again, to deepen my awareness and learn more about myself each time.”
– Suza, New York City
“I loved the course. It is so professionally done. I can’t say enough about it. After taking this course I felt I went to a deeper place within me. The interaction of Gary & Linda, the content, the meditation videos have supported me in understanding what work lays ahead. I am looking forward to returning to Chapter 1 and starting all over again.”
– Joanne, Massachusetts
“Thank you so much for the wonderful eCourse on emotional awareness and Spiritual Partnerships. I appreciated the exercises that focus on how to become aware of my emotions. You have created simple steps to better understand joy. I am going to share this with my family, friends and co-workers.”
– Lori, Las Vegas
“This course has the potential to support and change the lives of so many people, and that is exciting! The videos are clear, rich and contain so much wisdom. I felt excitement as I listened to the videos and looked forward to answering the thought provoking and heart evoking questions of substance. I also appreciated the openness and heart felt energy from Gary and Linda as they shared their insights/ experiences. In one of the videos... Gary seemed so excited about what he was sharing... I thought he was going to come through the screen!”
– Hazel, California
“By using the spiritual partnership guidelines, by committing, by using my courage, by learning about compassion, by practicing communication, healthy communication and action, I have transformed my life...I’m very happy and pleased and joyful to say that my life is different now. My life is beautiful. I’m happy to be alive.”
– Donna, Lawrence, Kansas
Join the Global Community
The Authentic Power course is not only the most advanced form of online training currently available, it’s also a thriving global community of learning and practice.
Join your fellow students and practitioners from across the world in the live interactive conference calls or in the custom online community, to support and learn from each other while you hone your skills to fully embody your authentic power in everyday life.
This international community is also at the leading edge of the Authentic Power global movement of social change. This emerging planetary movement is rooted in an open heart and stands for the principles of harmony, cooperation, sharing, and reverence for all Life.
Here’s What You’ll Receive
Seven 90-Minute LIVE Class Sessions with Gary Zukav and Linda Francis
Experience a rare opportunity to mentor and learn with two of the world’s leading spiritual teachers and authors from the comfort of your own home. Each live class session helps you create the specific skills and abilities to fully step into your authentic power.
Seven Audio Recordings of Each Class Session
After each live class, the audio will be available to you to download in high quality MP3 format. This way you’ll never have to worry about missing a session and you can listen anytime and anywhere on your iPod, in your car and at your convenience.
Seven PDF Transcripts of Each Class Session
In addition to the high quality MP3 audios, you’ll also receive the entire class transcription in PDF format after each session is completed. This way you can review, print and highlight the most important insights and practices that you’ll learn.
Seven 30-Minute Interactive Group Practice Sessions
Following each class session there will be a live 30-minute interactive practice session, where Gary and Linda will break the class into small groups on the conference call to interact, share and do additional practices to help further integrate the weekly lessons.
Interactive Exercises and Questions for Each Lesson
After each video lesson you will then have the option to do related exercises and answer questions in order to deepen your understanding of the key insights and practices.
Custom “Spiritual Partnerships” Online Community
Our exclusive, custom-built online community is the perfect place to continue your learning after each class. Here you can ask additional questions, interact with your fellow students and get access to additional resources to take your learning experience to an even deeper level.
Authentic Power BONUS Collection
- Seven Video Lessons with Gary Zukav and Linda Francis
- “Awakening Your Authentic Power to Co-Create a New Earth”
Audio Session with Eckhart Tolle
- “Authentic Power for Conscious Evolutionaries”
Audio Session with Barbara Marx Hubbard
Choose Your Payment Option:
Your satisfaction is 100% guaranteed!
About Gary Zukav and Linda Francis
Gary Zukav for years has conveyed the most complex insights in language all can understand. Over and over, he challenges us to see the depth of our potential in the world...and act on that awareness.
He is the author of four consecutive New York Times bestsellers. In 1979, The Dancing Wu Li Masters: An Overview of the New Physics, plumbed the depths of quantum physics and relativity, winning The American Book Award for Science. In 1989, The Seat of the Soul led the way to seeing the alignment of the personality and the soul as the fulfillment of life and captured the imagination of millions, becoming the #1 New York Times bestseller 31 times and remaining on the New York Times Bestseller list three years. Soul Stories (2000), as well as The Heart of the Soul: Emotional Awareness (2002) and The Mind of the Soul: Responsible Choice (2003), both co-authored with Linda Francis, also became New York Times bestsellers. Soul to Soul: Communications from the Heart, (2007) and Spiritual Partnership: The Journey to Authentic Power (2010) are his latest books.
His gentle presence, humor, and wisdom have endeared Gary Zukav to millions of viewers through his 35 appearances on The Oprah Winfrey Show and his frequent appearances on the Oprah Winfrey Network. Six million copies of his books are in print and translations have been published in 35 languages. Gary Zukav grew up in the Midwest, graduated from Harvard, and became a Special Forces (Green Beret) officer with Vietnam service before writing his first book.
Oprah Winfrey says about Gary Zukav:
“Gary’s words, I believe are a gift. You can take it or leave it, but I believe them to be a gift, and I wanted to bring you more....”
– Oprah Winfrey
Linda Francis has been practicing the creation of authentic power since she read The Seat of the Soul in 1989. In 1993 she met Gary Zukav and they created a spiritual partnership.
During this time, she co-authored two New York Times bestsellers with Gary Zukav, The Heart of the Soul: Emotional Awareness and The Mind of the Soul: Responsible Choice. They also co-authored Thoughts from the Heart of the Soul and Self-Empowerment Journal: A Companion to the Mind of the Soul.
Linda Francis has been in a healing profession for four decades as a registered nurse, a Doctor of Chiropractic, and now a teacher of authentic power. She is the co-founder of the Seat of the Soul Institute with Gary Zukav, the premier organization assisting individuals in the alignment of the personality with the soul – creating authentic power. She co-presents and co-creates digital tools, internet programs, and live events with Gary Zukav to give people the tools and practice to create authentic power and spiritual partnerships – partnerships between equals for the purpose of spiritual growth.
Frequently Asked Questions
Q: What is a virtual course?
A: It’s a great way to engage live teachings and each other from the comfort of your home! All you need is a phone line (or an equivalent voice service). If there is more than one person in your household taking the course, you will each need your own line. We use MaestroConference to make it just like an in-person event, where you can ask questions, participate in groups, and deepen your exploration of the course themes.
Please note that dialing MaestroConference from your phone is a regular toll call to California, and your telephone service provider will charge you according to your existing long-distance calling plan. You can also use Skype credit/subscription or Google Voice to dial in to MaestroConference, and you’ll need to use your virtual keypad to enter your PIN and to indicate that you want to ask a question. Other options include calling cards and discount long-distance carriers, and we also have a webcast which is free to use from anywhere in the world.
Q: Can I get benefit from the course if I miss the live classes?
A: Absolutely! You can download the recordings and transcripts of all course sessions from our online media archive, so you never need to worry about missing live calls. You can also engage the full community and leaders on our private community website.
Q: Can you tell me about the Private Course Group?
A: We will have a private community group for all course participants on our Shift Movement that will support you in making connections with others, sharing insights, engaging in discussions, completing homework assignments and exchanging information about events and other activities that can supplement your transformational journey. You’ll have the ability to share your experiences, projects, and growth throughout the Course.
Q: Are there scholarships available for this Training?
A: Yes, we always make a certain percentage of spaces available for partial scholarships, giving preference to those in developing countries or doing important but underpaid work to which they can apply the training material immediately. If you would like to apply for a scholarship, please review our guidelines, which include a link to our online application form.
Q: What is your refund policy?
A: Your satisfaction with The Shift Network and this course is our highest priority! If you find that the course is not meeting your needs, please visit our support site and submit a request at support.theshiftnetwork.com so that we can address your concerns. We offer a satisfaction guarantee for a full two weeks so that you can try out the course risk-free. The deadline to receive a full refund is before the start of the third class on October 9th, 2013. Submit refund requests at support.theshiftnetwork.com with the subject "Refund request".
Q: How can I reach Customer Support?
A: Please visit our Customer Support Center, where you should be able to find the answer to your question or the solution to a problem. And if you can’t, you can submit an online request form and we’ll get right back to you.
Q: What are the benefits of telling my friends to join the program?
A: You can sign up as an Affiliate of The Shift Network and receive 20% for anyone that you introduce who registers for the virtual event. If you bring five friends into the event, you can cover your own! Register at theshiftnetwork.com/affiliate and you’ll receive a promotional link to use.